Titan of Taste: How Ramesh Chauhan Built a Beverage Empire

Early Life and Vision

Ramesh Chauhan inherited Parle from his father in the 1960s, but it was his own vision that transformed the company. He believed India could have its own soft drink brands instead of relying on foreign ones.In the 1970s, Coca-Cola exited India due to government regulations. Chauhan saw the perfect opportunity—and created Thums Up.

Building Indian Icons

He didn’t stop at Thums Up. Ramesh Chauhan built Limca, Gold Spot, Maaza—creating Indian alternatives that became household names. His drinks were bold, fizzy, and flavorful—just what India wanted.

Thums Up’s “Taste the Thunder” campaign became an instant hit and the brand dominated the Indian cola market.

Challenges and Turning Points

In the 1990s, when Coca-Cola re-entered India, competition was fierce. Ramesh Chauhan made a bold decision—he sold his beverage brands to Coca-Cola for $60 million, believing they needed stronger global backing.

Critics called it a mistake. But he saw it as a strategic exit.

Legacy and Current Work

Even after exiting the beverage business, Chauhan continued innovating. He shifted focus to Bisleri, India’s leading bottled water brand, which he had acquired earlier.

He’s also invested in health, water sustainability, and supports multiple social causes.

Conclusion

Ramesh Chauhan wasn’t just selling soda—he was shaping taste, culture, and Indian identity. His story is about seeing opportunity where others see risk, and creating brands that live on for generations.